Engaging business in rural Utah

In January 2011, the Chamber introduced The Utah Jobs Agenda, a 10-point, private sector plan to create 150,000 jobs over five years. One element of that plan was to create a private-led partnership with representatives of rural Utah. On April 12th, the Chamber took steps toward that goal, hosting the 10th Annual Rural Business Conference in Richfield.

President of Grow America Alan Hall kicked off the conference with a keynote presentation. Grow America is an organization committed to economic growth and stimulation by supporting entrepreneurs—making it very fitting for Hall to lead the group for this conference.

Hall encouraged the conference participants to leverage their entrepreneurial skills and ambitions for the start-up of new companies. He recognized that entrepreneurship requires huge sacrifice, but he explained that such sacrifice creates the potential of huge value to founders, employees and economies. As he “put his money where his mouth is,” Hall invited attendees to register for the Springboard Competition that Grow America is hosting and is also contributing $1 million in prize money.

During the breakout portion of the conference, Utah business leaders had the opportunity to meet with professionals ranging in industries and specialties based on their needs, ranging from start-up financing to email marketing to international exporting.

Following lunch, Pete Codella from Codella Marketing presented a keynote address on social media marketing and its vital role in business today. Between defining terms like “Twitter handle” and “viral video,” Codella shared statistics and strategies for implementing and maintaining a social media presence. He explained that social media marketing is essential, not just a one-time affair but an ongoing active strategy.

Attendees for this year’s Rural Business Conference responded very positively to the event, providing wonderful feedback.

The Salt Lake Chamber along with its many sponsors and supporters look forward to bringing Rural Utah together again next spring to learn of one another’s successes and to share information relevant to rural business in Utah for 2013.