Date: October 8, 2014
Time: 7:30 a.m. - 3:00 p.m.
Location: Hilton Salt Lake City Center - 255 South West Temple, Salt Lake City, Utah
Cost: $50

The Utah Small Business Coalition is proud to host the 3rd Annual Small Business Summit. This conference is specifically geared to small business owners and managers and features informative keynote speakers and numerous breakout sessions aimed to help small businesses improve their bottom line and a build stronger business.

Keynote Presentations

Keynote: Building a Stronger Business
Rudy Vidal, President
Vidal Consulting Group

Vidal Consulting Group is a management advisory firm, working in large multi-nationals as well as small growth companies, domestically and internationally. The firm assists clients maximize management and organizational effectiveness and is renowned for its customer loyalty practice. 

As advisor to a diverse client base, Rudy has identified some of the key areas critical to the success of small and growing businesses.  In particular he will discuss the importance of designing scalability into operations and management, as early on in the growth cycle as possible; practical methods to maximize employee engagement and alignment in the culture; and the mechanisms that create a loyal customer base.   These three areas, he explains, are critical and often under-emphasized by the entrepreneurial small business community.


Keynote: Using Engagement Marketing to Fill Your Sales Funnel
Zak Barron, Area Director –Central United States
Constant Contact

The two questions this presentation will answer:
1)      How do I generate more repeat business from existing customers?
2)     How do I get my customers to refer my business to others?

Building lasting relationships with your existing customers and members drives business success.  Making that happen is called “Engagement Marketing.” Having an Engagement Marketing strategy is the key to inspiring your most passionate customers and advocates to: have conversations with you and fellow customers, share stories and opinions, and share your content with their own social circle.

In this seminar, you’ll discover the three components that lead to Engagement Marketing success:
·  Providing an excellent customer experience,
·  Making connections that engage your audience and enable  an ongoing dialog, and
·  Using social media to continue the dialog and engage a broader audience.

Keynote: Utah Small Businesses: Challenges and Opportunities
Jon Lieber, Chief Economist

In a collaborative survey of more than 12,000 small businesses, Thumbtack and the Kauffman Foundation found Utah to be the most small business friendly state in the United States.  Come hear why this is so, how small business fits into the U.S. & Utah Economy, and where small business can find valuable resources.

Breakout Sessions

  •  Online Revenue Generation Panel
  •  Creating an Effective Sales Strategy 
  •  Leveraging the Local Brand
  •  Resources for Business Growth Panel
  •  Building a Sustainable Business 
  •  Financing Your Small Business
  •  International Business Opportunities


  •  Small Business Lending and Funding Panel
  •  Community Involvement for Your Business
  •  Deepening Customer Relations
  •  10,000 Small Businesses
  •  The Power of Perception
  •  Corporate Citizenship for Business
  •  Apps & Technology for Efficiency

Conference Agenda

7:30 a.m. Registration Opens

8:00 a.m. Welcome

8:15 a.m. Opening Keynote:
Building a Stronger Business
9:00 a.m. Exhibitor Booths/Break

9:15 a.m. Breakout Sessions #1 (4 choices)
10:00 a.m. Exhibitor Booths/Break

10:15 a.m. Breakout Sessions #2 (4 choices)
11:00 a.m. Exhibitor Booths/Break

11:15 a.m. Breakout Sessions #3 (4 choices)
12:00 p.m. Exhibitor Booths/Break

12:15 p.m. Lunch Opens

12:30 p.m. Luncheon Keynote #1:
Using Engagement Marketing
to Fill Your Sales Funnel

1:30 p.m. Luncheon Keynote #2:
Utah Small Businesses:
Challenges and Opportunities

2:30 p.m. Conference Concludes

For more information: 801.364.3631  

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Speaker Bios:

Rudy Vidal is an accomplished speaker, author, and consultant with more than 20 years experience tapping into the inherent power of engaged corporate cultures to drive customer loyalty and profits.
Rudy Vidal is passionate about the power of people as the most important resource of any company, and has focused his career on creating a holistic, hands-on understanding of today’s business environments through the lens of collaboration and leadership. Rudy has successfully held numerous executive and C-level positions in fortune 500 as well as emerging growth companies, where he has studied the mechanisms and correlations between employee engagement and customer engagement. As a Founding Member and Strategic Advisor to the Chief Customer Officer Council (, Rudy now helps the worldwide Chief Customer Officer community to develop best practices in their field. He is now fully devoted to speaking, coaching corporations, non-profits, education and governmental organizations to achieve extraordinary growth through a systematic focus on employees and customer values.

Zak Barron, Area Director –Central United States

Zak Barron is Constant Contact’s educational marketing expert in the mountain states region (CO, UT, WY, MT), and Area Director for the Central Region of the United States.  Zak has 12 years experience supporting small business, with a background in sales, marketing, customer service and education.  Zak is involved with many civic and business organizations throughout the region, and draws from his experience to be a valuable resource to small businesses, non-profits and associations in the mountain states region.   Zak is a regular contributor to numerous industry blogs, podcasts, and radio programs.  Zak has educated more than 20,000 small businesses in 5 years on behalf of Constant Contact.

Zak has held multiple positions at Constant Contact and prior to Constant Contact, Zak worked in sales for Miller/Coors, had his own consulting business, and spent time in management at a small oil and gas company.  Zak holds a business administration degree from the University of Colorado at Boulder.